There’s a new trend within the produce industry showing up in the marketplace. Producers are shifting from clamshell packaging to flexible film pouches.
The new packaging offers an option for producers who need to save space, time and money. There are several advantages to the new packaging.
The upright film bags allow producers to package fruits or vegetables in measured amounts just like the clamshells, but less plastic. The trend is more eco friendly by reducing the amount of plastic and ultimately yields less waste. Producers also have the ability to present all sides of their product as the film option allows a 360° view.
The new packaging allows producers to have more flexibility in packaging and presentation. This trend is something we are seeing in the industry and we are able to accommodate the printing needs within the film packaging.
Distribution centers and stores like the film option because it saves space, money, and is more environmentally friendly. Plus it offers flexibility unavailable in traditional clamshell packaging. The film pouches do not require bins, or bin borders like open produce presentations so merchants can accommodate more product that lasts longer.
Producers welcome the chance to have their bag of produce in a consumer’s refrigerator, or counter sporting their name and logo with graphics that pop. From a store produce section to the home a producers name is front and center, instead of being thrown away in a clamshell label.
Retailers want to increase fresh produce space, profits, and turn produce quicker. By presenting produce in the new film packaging, grocers can reduce shrinkage from traditional open bin presentations, reduce waste from produce that falls on the floor and give customers the convenience of pre-packaged produce without having to spend the time digging through individual product in open bins/coolers.
Century Printing and Packaging can help your company with a variety of label and printing options. Contact us today to discuss your special needs.
Ben Waldrop, PresidentGreer, SC 29651
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