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Marketing & Communications

Your Product is Great, But Your Label SUCKS!

Imagine having one of the best wines in Napa Valley, but the label is so bad no one ever buys the wine....

THE QUALITY OF ARTWORK ON LABELS

Just one glance at your local grocery, or pharmacy shelves and you realize that not all labels are the same.  Not only...

3RD QUARTER WEBSITE MAINTENANCE

Every New Year’s Eve/Day a good friend does the following: Changes the batteries in all his smoke detectorsChanges batteries...

WRITING FOR DIGITAL MEDIA

Writing is one of the most original, creative disciplines and art forms. From ancient marks/symbols on...

CRAFT DISTILLERIES: A GROWING OPPORTUNITY

As the craft beer industry has exploded since the late 90’s the craft distillery industry is rapidly catching up. “Craft,” means a...

BOURBON: A LESSON IN PATIENCE

Kentucky produces 98% of the bourbon whiskey made in the U.S.  Bourbon whiskey is a distilled spirit that consists of 51% corn...

WHEN YOUR WEBSITE DOESN’T DELIVER

Some ideas to consider when assessing the performance of your website. Jerry owns a...

A SIMPLE STORY DROWNS OUT THE NOISE

Stories aren't just for kids, they're for your business. Who can’t remember being a child and holding a...