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Marketing & Communications

WHAT IS SEO? THE BEGINNERS GUIDE

SEO is a marketing discipline used to improve the visibility of your business for organic search results to make sure you are...

The Amalgamation Needed for Marketing Success

My Rule: Smart Marketing is Always Accountable to an ROI This article addresses the critical combination of the Business...

WHEN YOUR BRAND MISSES THE BULLSEYE

Seasoned bow hunters know just how hard it is to hit a target, let alone a bullseye.  Any and everything can cause...

BE IN THE MOMENT.

Many years ago I worked for an ADHD boss.  He had the attention span of a gnat. Actually gnats are more...

WHEN YOUR BLOG WHIFFS

Every golfer, even the lowest handicappers know what a “whiff” is.   It’s when you swing and...

…GOOGLE’S POTENTIAL MONOPOLISTIC BEHAVIOR

According to District of Columbia Attorney General, Carl Racine that is the reason 50 of the nation’s AG’s have launched an investigation...

Your Product is Great, But Your Label SUCKS!

Imagine having one of the best wines in Napa Valley, but the label is so bad no one ever buys the wine....

THE QUALITY OF ARTWORK ON LABELS

Just one glance at your local grocery, or pharmacy shelves and you realize that not all labels are the same.  Not only...