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Marketing & Communications

BE IN THE MOMENT.

Many years ago I worked for an ADHD boss.  He had the attention span of a gnat. Actually gnats are more...

WHEN YOUR BLOG WHIFFS

Every golfer, even the lowest handicappers know what a “whiff” is.   It’s when you swing and...

…GOOGLE’S POTENTIAL MONOPOLISTIC BEHAVIOR

According to District of Columbia Attorney General, Carl Racine that is the reason 50 of the nation’s AG’s have launched an investigation...

Your Product is Great, But Your Label SUCKS!

Imagine having one of the best wines in Napa Valley, but the label is so bad no one ever buys the wine....

THE QUALITY OF ARTWORK ON LABELS

Just one glance at your local grocery, or pharmacy shelves and you realize that not all labels are the same.  Not only...

3RD QUARTER WEBSITE MAINTENANCE

Every New Year’s Eve/Day a good friend does the following: Changes the batteries in all his smoke detectorsChanges batteries...

WRITING FOR DIGITAL MEDIA

Writing is one of the most original, creative disciplines and art forms. From ancient marks/symbols on...

CRAFT DISTILLERIES: A GROWING OPPORTUNITY

As the craft beer industry has exploded since the late 90’s the craft distillery industry is rapidly catching up. “Craft,” means a...