Who doesn’t grab a Cheerwine, or NeHi Grape from an old country store out in the boonies and smile? Retro-vintage labels and packaging are in. Why? They stand out and they evoke a nostalgic memory for consumers. A new wave of packaging is hot for 2020. It’s called Retro-Futurism.
Pamela Webber from @99Designs notes in the January edition of “Packaging Strategies”:
The next twelve months will see designers using the current gradient trend as a jumping-off point for creating packaging that pairs both futuristic and retro design elements to create remarkable designs that will appeal to a wide variety of consumers.
What does that mean in terms of packaging design, printing, and labels? Think of neon signs, an ancient art touting the bar or store on the corner open for business, a beer, or full-service gas pumps. There will be plenty of neon designs coming forth, simple, yet bold in pastels and other bright colors with daring simplicity. The call to something from the past and foreign, but strangely modern even futuristic.
Manufacturers need to make sure they have a printing and packaging company that can handle these demands. Consumers are all-in on these designs and are even attracted to them at the point of sale. These unique yet simple designs stand out from the rest of the competition.
While everyone else is going with the nuevo you could be in the driver’s seat by taking the risk to do something totally different from the rest of the competition. Separate yourself from the pack, but make sure you have a printing and packaging company that can accommodate your demands. Digital printing offers incredible detail and color in printing and packaging. Retro has to be clean, bright and bold. Make sure your printer understands the demands of the nostalgic look and feel.
Vintage packaging can be seen at any nearby Cracker Barrel. Check out the Ford hats, shirts and clocks. Peruse the John Deere hats and toys. Look upon the bottled Orange Crush, Nehi and assorted candies. Consumers are responding to these offerings and your craft beer may be the product they’ve been looking for in a new, but vintage dressing.
Most exciting is the fact that these products/packages are using sustainable and recyclable materials. So you are not only appealing to a specific demographic, but you are being environmentally friendly. Go green with vintage-future printing and packaging!
Century Printing and Packaging understands the demands of today’s printing and packaging needs. We have studied and we get the retro/vintage packaging appeal. Call or contact us today to discuss your unique printing and packaging needs.
Ben Waldrop
President
Greer, SC 29651
800.344.7509
Images https://unsplash.com
