Personalised Greeting Card Website Scribbler.com Goes Live
Scribbler, the nation’s favourite purveyor of quirky, stylish, and irreverent greeting cards has launched a personalised card website, www.scribbler.com.The company, a growing high street brand with 23 stores in city centres across the UK, is targeting the thriving online market with its popular mix of great design and edgy humour.
The website has the same look and feel and product range as the stores. Customers can upload photos to the cards, change names and captions, and write a message inside. Their card is then printed the same day and sent straight to the recipient.
“The success of other websites has shown that personalisation adds another dimension to greeting cards, and that customers are willing to pay a premium for cards to be sent on their behalf”, explains Edward Armitage, Ecommerce Manager. “Now they will be able to customise the same cards that they know and love from our stores”.
John Procter, CEO, adds “Our design-led approach has meant that high street shoppers come back to our stores time and time again – there is just so much bland product out there on the high-street. There is currently no personalised offering for the premium end of online market, and that is precisely the position we intend to fill”.
Scribbler opened its first shop in London in 1981, and is now a well-loved high-street brand, with its latest opening in the new Westfield City Stratford shopping centre. Please visit Scribbler for more details.
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Released: on December 14, 2011